The rise of smartphones completely changed the way we access our everyday information. We are not using them only to text and call our friends anymore, they become an important part of our lives. Nowadays, individuals consume a massive amount of news on their mobile. It is just simpler for us to read some articles on our way to work, when waiting on queue or even when we are lying in bed after a though day. I guess you wonder now what are accelerated mobile pages and what the rise of mobile have to do with that. Just be patient, we will get there.
Here, at BeValued Agency, we help small and medium businesses to grow their online presence. A common question that we hear is the following: what email marketing solutions do you recommend us? While some of our customers are willing to pay for a software, others are not ready to invest money for that service yet. And we totally understand.
Of course people shared photos before Instagram. Thanks to its easy to use filters and sharing options, it becomes more and more popular nowadays. We are all addicted to post our good looking food, our traveling photos or our hipster decorations. With more than 400 million active users, Instagram is the place where you want to be: as an individual and as a business.
Search Engine Optimization is a volatile component of online marketing. It went through sudden, major changes in the last years. The core issues somehow remain the same, but there’s still need for continuous improvements. Its importance cannot be ignored. As 93% of the online experiences start with search, SEO will be critical in the digital era. Do you wonder how SEO in 2017 looks like? We did the same. Here are some of our ideas. Some are proven. Some are likely to be true. Some are just SEO nerd speculation.
Sometimes great ideas appear spontaneously. When they don’t, you just need to do some extra work: read, brainstorm, research. We think there’s no harm if sometimes you just follow other marketers’ great work. That’s why we want to share with you a list of brands on Snapchat that inspire us. They sum up pretty well how a company should communicate on this social media platform. They are cool, young, and creative.
A dedicated landing page is indispensable in any Inbound Marketing campaign. In the purest sense, it defines a page where a visitor arrives after clicking an ad. Of course, there are two types of landing pages: click through pages and lead generation pages. We will focus today on the second type. They are distinct from the regular webpages through one characteristic: landing pages are designed for a unique focused objective.
The rise of web 2.0 considerably changed the way content is used. In case you wonder how to create a content marketing strategy for your company, you are in the right place. Every small or big business needs to produce content in order to communicate with its audience. It’s what you deliver to your visitors, leads, customers, and promoters.
Creating your personal brand is almost a necessity these days, particularly if you’re a business owner. The reason why is pretty simple: people you interact with in your professional life will likely check your online presence. Of course, this online presence will also influence your success in the real world. But before discussing about the steps that you can follow in order to create your personal brand, maybe we should discuss about what is branding first.
When it comes to online marketing, we can say 2016 was rich in interesting trends and changes. The importance of mobile increased, the video was king, thousands of new online shops appeared every single day worldwide, Facebook introduced the ability to tag products in posts and so on. Even if the year just started, I guess you are curious about the digital marketing trends for 2017. We did our bets and we researched what other specialists are saying. This is how we created a list of these trends that will rock the digital space this year.